HM Hospital Case Study
How we built regional community trust and expanded emergency inquiries for HM Hospital Moran.
The Challenge
Located in Moran, HM Hospital wanted to expand its patient intake from surrounding tea gardens and towns. They needed cost-effective campaigns that could reach rural areas with limited connectivity.
Our Strategy & Solution
We designed a localized campaign in regional languages utilizing highly visual video stories. By posting 23 carefully crafted video posts detailing maternal care and emergency services, we optimized for mobile 4G viewing.
Campaign Outcome
Achieved 100K+ impressions across Moran and nearby areas. Captured 307 engaged followers and boosted outpatient walk-in traffic by 28%.
Bayonka understood our rural demographic and crafted simple, powerful video stories that resonated deeply.
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