Swastha Hospital Case Study
How we partnered with Swastha Hospital in Dibrugarh, Assam to deliver measurable patient trust and engagement.
The Challenge
Swastha Hospital lacked a structured social media presence. In a highly competitive healthcare sector in Dibrugarh, they were relying purely on traditional word-of-mouth and local print media. They needed to establish digital authority and connect with patients in an educational, trust-building manner.
Our Strategy & Solution
We designed a comprehensive multi-channel social media marketing strategy across YouTube, Instagram, and Facebook. We launched educational video campaigns featuring leading doctors discussing key healthcare questions. By producing high-quality reels, video posts, and social creatives with professional audio overlays and clean subtitling, we made complex medical topics digestible. We backed this up with local social campaigns target-focused on Dibrugarh and surrounding districts.
Campaign Outcome
The campaigns generated over 168K+ views organically, built an active library of 257 professional video campaigns, and organically grew their core YouTube channel to 8.92K subscribers while establishing a highly active, patient-engaging community on their Instagram and Facebook pages.
Bayonka's video production is premium and our patients feel a deep connection with our doctors before even booking an appointment.
SWASTHA HOSPITAL ON YOUTUBE
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